Business websiteluxeservices.co.uk
Luxe
A website for a jewellery and timepiece house. Watches and fine jewellery are set out in collections, and each piece has its own page with a way to enquire.
Overview
Luxe is a jewellery and timepiece house. The site sets out bespoke watches and fine jewellery, then gives each piece its own page so the materials and the way to ask sit together.
Challenge
A piece is difficult to choose from a name alone. The visitor needs the collection, the detail of the case or the stone, and a direct way to enquire. The site had to carry that without turning the house into a general online shop.
What I built
A custom website. Timepieces and jewellery are browsed as collections, each piece has its own description, and an enquiry is the way to go further.
Key features
01
The house, on the first screen
The homepage opens on the collection: haute horlogerie, haute joaillerie, and fine jewellery across rings, necklaces and earrings.
02
Timepieces, by house
The watch collection can be browsed by Audemars Piguet, Patek Philippe and Rolex.
03
Jewellery, by type
Earrings, bracelets, rings and necklaces are separate views of the same collection.
04
The piece, written out
A piece page describes the setting, the case, the dial and the strap, including the metal and the stones.
05
An enquiry, rather than a basket
Reserving or ordering a piece starts from an enquiry. WhatsApp, a phone number and an email are on the site for that conversation.
Next project
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